Fourteen years of weathering the journey, the trusted choice of 660,000 car enthusiasts. To thank car owners for their support, Dongfeng Peugeot launched the "Search for the Chosen One of the New 408 Dada Edition" event on October 1, where participants could enjoy the benefit of a 0-yuan replacement for the New 408 Dada Edition. Since the event started, many car owners actively participated, conveying their heartfelt thoughts through words and showcasing the charm of French cars. In the end, Mr. Huang from Guangdong became the Chosen One of the New 408 Dada Edition. Mr. Huang became a 408 owner in April 2010 and has traveled with the 408 for 14 years, jointly building a quality life. On October 19, Dongfeng Peugeot delivered the 0-yuan replacement New 408 Dada Edition to Mr. Huang in Changsha, and interacted with many French car enthusiasts, listening to customer voices and striving to provide more Peugeot-like products and more Peugeot-like services to French car enthusiasts.
The longest companionship: Fourteen years of quality companionship, a French car that cannot be broken
Excellent quality has witnessed the marks of time all the way. At the delivery ceremony, Mr. Huang said that the reason he chose the 408 back then, besides its unique, dynamic and fashionable styling design, was that he valued the conscience-driven materials and quality of French cars. Over the fourteen years since purchasing the car, the 408's quality performance has also been very reliable, with a cumulative mileage of about 200,000 kilometers and never any major repairs. The paint surface is also as good as new after ten years. "A French car that cannot be broken" truly lives up to its name.
At the delivery ceremony, everyone's most unanimous recognition of the 408, besides its unique, dynamic and fashionable styling design, was the 408's outstanding quality in safety and environmental protection.
The New 408 Dada Edition adopts an ultra-high-strength space capsule body, with high-strength steel accounting for more than 70% of the whole vehicle, double-sided galvanized metal materials accounting for more than 86%, and hot-formed steel with strength up to 1600MPa. The roof adopts laser welding technology, and many body structures also adopt integrated stamping and forming technology, effectively improving body strength. It is precisely because of its excellent performance in body structure, body craftsmanship and body materials that the New 408 has won two awards: "China Top Ten Body" and "Best Material."
Previously, the New 408 also performed outstandingly in Zhihu Curiosity Lab's "Crazy Giant Slingshot" test, withstanding the extreme tests of "going up to the sky" and "coming down to the ground" — not only enduring nearly 6 tons of pulling force applied by the giant slingshot to the New 408's chassis during the energy storage stage, but also allowing the A-pillar and C-pillar to withstand more than 7 tons of pulling force from 4 ropes! Even more impressive, after falling to the ground from a height of 6 meters, the New 408 had no deformation or breakage in the whole vehicle and could still drive normally.
In terms of environmental protection, the New 408 Dada Edition extensively uses skin-friendly leather materials with low odor and low VOC characteristics, and adopts environmentally friendly water-based adhesives and hot-melt adhesives, controlling and reducing the use of solvent-based adhesives. In part connection, processes such as clamping and welding are used as much as possible to reduce bonding processes. In the 2022 China Automotive Research Children Priority (Green Cabin) certification, the New 408 stood out and became the first entry-level family sedan to pass the Children Priority (Green Cabin) certification.
In addition to its outstanding strength in safety and environmental protection, the New 408 Dada Edition also leads its class in handling and power. Last month, at the Chengdu Auto Show, Donglong Automobile also launched a "French Cars Are Super Impressive" 408 disassembly livestream. Donglong Automobile's national-level craftsmen Ye Lin and He Fei, as well as JD Car Care's "champion technicians," also participated together, allowing more consumers to participate deeply "up close" and see more intuitively the conscience-driven quality and craftsmanship design inside French cars. JD Car Care "champion technician" Wang Pengfei said during the disassembly process, "Once you enter French cars, you are French cars for life." Peugeot's handling has always enjoyed widespread praise, and through the disassembly, one could more intuitively feel the unique structure and excellent performance of Peugeot's century-old CLDR master-level chassis tuning.
In addition, during the launch livestream of the New 408 Dada Edition, its strong performance of 221 km/h on the high-speed ring under full load also left many people deeply impressed by the car's power. "French cars are only good once you've driven them," and "driving a French car gives you man-and-machine integration" — these are also many car owners' evaluations of French cars.
The most touching declaration: Once you enter French cars, you are French cars for life
Delivery is only the beginning; service never ends. At the "0-yuan replacement New 408 Dada Edition" delivery ceremony, Donglong Automobile emphasized that it will accelerate the deepening of the user brand "Zhiyin," firmly be the customer's "quality Zhiyin," "service Zhiyin" and "life Zhiyin," continue to create value for the French car Zhiyin community, and make "Once you enter French cars, you are French cars for life" a declaration that customers are proud of.
In the current crazy involution of China's auto market, Donglong Automobile looks forward to continuously creating value for customers and constantly exceeding customer expectations by competing on quality, service and experience. In the future, Donglong Automobile also hopes that the 408 can accompany every car owner friend who pursues a personalized, fashionable and elegant quality life, and witness more "Peugeot" moments.
