Speaking of "boxy" vehicles, I believe everyone has seen too many models using this retro design in recent years, covering a range that even includes pure electric, hybrid, and fuel. However, have you noticed a problem? That is, hybrid and fuel boxy models are relatively expensive, while pure electric boxy models are cheaper. In fact, this involves manufacturing costs. After all, for these small pure electric boxy vehicles, the complexity of components is far lower than that of hybrid and fuel models, so the price is also lower.
So here comes the question: can you buy a plug-in hybrid or fuel boxy vehicle with off-road capability for around 100,000 yuan?
Since we are talking about off-road capability, we must inevitably look at some authentic off-road brands. For example, Beijing Off-Road, which enjoys a very high reputation in the industry, has launched a "deep hybrid light off-road electric four-wheel-drive SUV" specially made for light off-road outdoor use—the BJ30. The new car is priced from 99,900 to 136,900 yuan, with a total of 5 models launched in two power combinations: 1.5T and 1.5T magic core electric drive.
In terms of appearance, in addition to inheriting the tough-style boxy shape and the brand's classic five-hole star ring daytime running light design, the BJ30 also incorporates many trendy design elements, such as the thick C-pillar shape reminiscent of American muscular SUVs, and the floating rear design extending from behind the C-pillar to the D-pillar. Coupled with the thick front and rear bumpers and roof rack, the BJ30, which blends tough, trendy, and technological design elements, also makes this boxy vehicle look no longer greasy and more suitable for urban driving, very much in line with young people's aesthetic tastes.
In terms of interior, compared with many boxy models that deliberately create a pose, the BJ30 overturns the traditional hardcore off-road interior design that lacks practicality and aesthetics. Its emotional geometry design concept makes the overall interior look more concise and lively. At the same time, with a gear shifter shaped like an aircraft throttle push rod, as well as trendy designs such as through-type air vents and rotary function keys, plus the class-leading 2820mm ultra-long wheelbase and standard leather seats, it not only improves the practicality and aesthetics of the overall interior, but also increases the comfort of users when riding.
In terms of intelligence, which young users value highly, the BJ30 has also spent generously.
As a boxy vehicle with a starting price of only 99,900 yuan, the BJ30 is not only equipped with a 14.6-inch central LCD large screen, a 10.25-inch full LCD instrument panel, and an 8155 chip and other class-leading technological configurations, but its L2.5+ intelligent driving assistance system also supports automatic lane changing in highway scenarios. This is definitely a rare high-level function among models at the same price, providing users with a convenient and safe driving experience. Ask yourself, which other SUV at the same price dares to compete with it in intelligent configuration?
Seeing this, I believe many people are already very much looking forward to the performance strength of the BJ30. How does it perform?
As a product built on the magic core deep hybrid electric drive-DHEV architecture, in addition to providing a fuel version capable of outputting a maximum horsepower of 188Ps and a peak torque of 305N·m, the hybrid version launched by the BJ30 can not only achieve 0-100 km/h in the 6-second range and a range of over 1000 km, but also has six major power modes: pure electric, series, parallel, engine direct drive, energy recovery, and charging. It covers the full range of vehicle use scenarios, including starting, cruising below 70 km/h, 70-100 km/h operating conditions, high-speed cruising above 100 km/h, deceleration braking, and parking, entertainment, and idle charging, delivering a 3.0T power experience with 1.0T fuel consumption.
It is worth mentioning that the reason I said at the beginning that the BJ30 has off-road capability is that it inherits the pure off-road genes of the Beijing Off-Road brand. This can be seen from a series of hardcore off-road parameters such as a 25-degree approach angle, a 30-degree departure angle, and a 215mm ground clearance. In addition, it is also equipped with a four-wheel-drive system with an energy center lock and electronic limited-slip system, as well as a full-scenario AI intelligent torque electronic control system and an intelligent electric ATS all-terrain control system, making it easy to conquer unpaved roads during outdoor outings!
Daxia Car Talk: There is no doubt that the BJ30, which breaks the market positioning limitations of traditional off-road vehicles, has a very clear product positioning. The user group it covers does not need to invest huge economic costs for occasional outdoor activities, and can also meet the low-energy-consumption needs of daily commuting. With the product sincerity of selling a hybrid car at a fuel car price and a four-wheel-drive car at a two-wheel-drive price, it satisfies young users' vehicle needs of being usable in the city and also capable in the wild. This is also an important reason why the BJ30 quickly became popular after its launch!
