The Exeed ET5, which made a brilliant debut at this year's Guangzhou Auto Show, has finally officially launched. With the product proposition of "5 and Beyond Compare," the new car not only comes fully equipped but also offers a very competitive price. The two launched configurations, the 210 Comfort Edition and the 210 LiDAR Smart Premium Edition, have official guide prices of 144,900 yuan to 159,900 yuan, with the super trade-in price dropping to 134,900 yuan to 149,900 yuan. It also announced that the Falcon 700 urban NOA function will be free for life, redefining the competitive landscape of the 150,000-yuan-class mid-size intelligent electric SUV with an extremely sincere combination of price and configuration.
The Exeed ET5 is positioned as a "new luxury intelligent electric mid-size SUV," centered on the core concept of "new luxury through technology," building comprehensively leading product strength across five dimensions: "super intelligent, super understanding, super luxurious, super thrilling, and super safe."
Super Intelligent: Falcon 700 assisted driving, free for life
The Falcon 700 assisted driving system equipped in the Exeed ET5 can be called the concentrated embodiment of its technological strength. In terms of hardware, it is equipped with 27 high-precision sensors, including 1 LiDAR, 3 millimeter-wave radars, 11 cameras, and 12 ultrasonic radars, achieving 360-degree perception coverage without blind spots. The world's first Horizon Journey® 6P chip provides up to 560 TOPS of computing power. Combined with the third-generation BPU Nash architecture and microchannel liquid cooling technology, it builds a powerful digital foundation.
At the software level, it deeply integrates Horizon HSD and adopts China's first truly one-stage end-to-end architecture and VLM visual language large model, giving the system "human-like thinking" capability. In actual performance, the system latency is as low as 160 ms, 42% faster than human reaction; it has defensive driving logic and can predict blind-spot risks in advance; vehicle control trajectories are smooth, reducing phenomena such as tapping the brakes and hard braking by 90%. Its "panoramic roaming" function supports navigation-free intelligent driving and covers various road conditions nationwide; "park at will" can handle more than 300 complex scenarios, including extreme narrow spaces and mechanical parking spaces.
Super Understanding: Smart emotional cockpit, the family's mobile smart space
Inside the cockpit, the Exeed ET5 adopts a segment-exclusive triple-screen layout composed of a 10.25-inch instrument screen + a 15.6-inch 2.5K central control screen + a 12.3-inch front passenger entertainment screen. Combined with "three-finger screen flying" technology, it enables seamless information flow. The automotive-grade 8255 cockpit-driving integrated chip ensures the system runs as smoothly as a flagship phone. The AI voice large model supports continuous dialogue, multi-intent recognition, and dialect communication, making "the whole car chat-ready."
Particularly worth mentioning is the "Boyazhiyin" audio system. Its 21 speakers create a 7.1.4 panoramic sound field and are equipped with the industry's only "metastructure scatterer" technology, designed with the participation of a Chinese Academy of Sciences academician team, bringing theater-level auditory enjoyment. Innovative functions such as microphone-free karaoke and external announcements further enrich in-car entertainment scenarios.
Super Luxury: Natural enduring rhyme aesthetics, luxury in everything seen and touched
In terms of design, the Exeed ET5 adopts the "natural enduring rhyme aesthetics" language, drawing inspiration from natural elements such as wind, jade, shells, and stars. The front "shell-shaped headlights" and the rear "starry river light band" composed of 472 LED beads are highly recognizable. The interior adopts an axial-symmetric Eastern design concept, creating an elegant and balanced visual experience.
The body dimensions are 4780/1890/1720 mm, with a wheelbase of 2800 mm, following the golden ratio. Rear headroom reaches 969 mm, knee room is 144 mm, and space utilization is as high as 84.6%. The cockpit's soft-touch coverage exceeds 90% and is equipped with 10-layer high-rebound seats, suede headliner, 256-color ambient lighting, and more, showing luxury texture in every detail.
Super Thrilling: Million-level luxury handling, worry-free range
In terms of the power system, the Exeed ET5 is equipped with the "Golden Range Extender CEM" system, in which the 1.5T range extender has a thermal efficiency of up to 45.79%, and the oil-to-electricity conversion efficiency reaches 3.71 kWh/L. The rear-drive motor has a maximum power of 195 kW and peak torque of 324 N·m, accelerating from 0 to 100 km/h in 7.6 seconds. CLTC pure electric range is 210 km, comprehensive range is 1310 km, and extreme test range even exceeds 2000 km.
The chassis is the essence of its handling. It adopts the "Flying Fish chassis" from the same source as luxury cars, equipped with Porsche-equivalent aluminum alloy H-arm multi-link rear suspension, cast aluminum steering knuckles, and hydraulic bushings. Combined with the DP-EPS steering system and One-box brake-by-wire, it achieves precise and agile handling performance and excellent ride comfort.
Super Safe: Exeed-style safety, all-domain protection
Safety is in Exeed's genes. The Exeed ET5 adopts a new-generation cage body, with high-strength steel and aluminum accounting for 85%. Key parts such as the A/B pillars use 1600 MPa hot-formed steel, and the higher trim is equipped with 7 airbags. In terms of active safety, it is equipped with a 360° AEB system, supporting automatic braking at up to 135 km/h and emergency avoidance at 130 km/h (some functions to be realized via OTA in early 2026).
Battery safety is equally outstanding. The battery pack has a compression resistance of 200 kN, supports 2 ms ultra-fast power cut-off, and features real-time cloud big-data monitoring, with safety standards far exceeding the new version of the national standard.
Sincere pricing, reshaping the market value system
The launch of the Exeed ET5 not only demonstrates the Exeed brand's technological strength in the fields of intelligence and electrification, but also, with highly impactful pricing and lifetime free high-level intelligent driving benefits, declares to the market its determination to make "new luxury through technology" accessible to all. With the continuous evolution of the Falcon 700 system and the accumulation of user reputation, the Exeed ET5 is expected to become a disruptor in the 150,000-yuan-class mid-size SUV market, allowing more users to enjoy an intelligent electric travel experience beyond expectations within reach.
As the Exeed brand says: "When you choose Exeed, you are choosing not just a car, but also a lifestyle attitude that keeps pace with the times." The Exeed ET5, with "5 and Beyond Compare" strength, is driving into thousands of households, embarking on its brilliant journey.
