When rugged off-road style meets advanced intelligent driving in a deep collision, comfortable travel for the whole family ushers in a brand-new optimal solution.
On July 16, the iCAR V27 All-Scenario Smart Driving Challenge officially kicked off in Kunming. The challenge route started from Kunming Yisheng No. 2 Store and headed all the way to Jiaozi Snow Mountain. The single-day itinerary fully covered narrow rural and urban roads, continuous mountain winding roads, an outdoor parking area at the foot of the snow mountain, and round-trip highway sections, encompassing the three major vehicle-use scenarios of urban commuting, mountain off-roading, and highway cruising, comprehensively testing the vehicle's hardcore all-scenario smart driving strength.
This boxy SUV positioned as a "new rugged family vehicle" took the opportunity of its first large-scale OTA upgrade after launch to comprehensively demonstrate its evolving strength in the three dimensions of smart driving, safety, and cabin.
As a rugged boxy SUV fully equipped across the lineup in the 200,000-yuan class, the iCAR V27 breaks the shortcomings of traditional rugged models in intelligence. With cumulative iterations of more than 140 functions, it brings an easy-to-use, reassuring, and thoughtful all-scenario travel experience to every user, delivering impressive results in the challenge.
Smart driving capability leaps forward, handling complex road conditions with ease
The core value of advanced intelligent driving lies in covering more than 90% of complex scenarios in daily commuting. This OTA upgrade focuses on filling in core functions such as roadside start-stop in urban streets and alleys, autonomous ETC passage on highways, traceable reversing, remote parking, and memory parking, solving the difficulties of driving on narrow roads and parking. Navigated assisted driving capability is comprehensively improved, with continuous functions and no breakpoints. Relying on the super computing power of the Horizon Journey 6P 560TOPS chip, the iCAR V27 smart driving system welcomes the launch of multiple practical new functions.
After the upgrade, the vehicle adds a roadside start-stop function. While parked, navigated assistance can be directly awakened, making the starting operation simpler and smoother. In response to the dilemma in old residential communities and rural roads where space is too narrow to turn in one go, the three-point turn function can independently calculate distance and plan a reversing trajectory, easily completing narrow-road turns and getting out of trouble. In highway travel scenarios, the autonomous ETC passage function connects the entire navigated assistance chain. When passing through toll stations, the vehicle requires no manual takeover, automatically recognizing the barrier lift and passing smoothly, completely solving the previous problem of smart driving interruptions during highway travel.
At the same time, traceable reversing of up to 120 meters, remote parking, and memory parking are launched simultaneously. If you mistakenly enter a dead-end road or a rural dead-end alley, one click to activate traceable reversing allows the vehicle to return along the original trajectory. For irregular parking spaces in underground garages or ultra-narrow wall-side spaces, the vehicle can either memorize a fixed parking route in advance for automatic parking or be remotely controlled via mobile phone to enter and exit the space. Whether it is a novice driver or a veteran owner, parking difficulties can be easily resolved. From urban morning and evening rush-hour commuting to weekend self-driving off-road trips through mountains and fields, the iCAR V27 smart driving connects smoothly throughout, truly making it possible to drive with peace of mind wherever there is a road.
Full-domain active safety maximized, building a defense line for family travel
For a rugged SUV focused on family-use scenarios, safety is always the top priority. This OTA greatly strengthens the all-scenario active safety system, building a three-dimensional protection network covering highways, low speeds, and vehicle blind spots, putting risk avoidance ahead and safeguarding drivers and passengers to the greatest extent.
After the upgrade is completed, the maximum AEB stopping speed is raised to 130 km/h. During highway driving, when encountering sudden braking by the vehicle ahead, scattered obstacles on the road, or cone barriers, the system can quickly identify and smoothly brake to a stop, greatly reducing the probability of high-speed rear-end accidents. The newly launched AES emergency steering function supports speeds of up to 135 km/h. In the face of sudden hazards such as pedestrians suddenly appearing at intersections or vehicles cutting in at close range, the vehicle can, in addition to braking, actively make slight adjustments to its driving route and avoid collisions through steering evasion.
In addition, dual safety configurations of RAEB rear emergency braking and FCTB front cross-traffic braking provide support: when reversing out of a parking space, the system can identify pedestrians and electric bikes crossing behind and brake in time; during left or right turns at intersections, it can accurately detect vehicles approaching from the side, avoiding collision risks at intersections. From front, rear, to side blind spots, from highway speeds of 100 kilometers to low-speed urban streets and alleys, multiple active safety functions work together. Combined with a body structure made of 76% high-strength steel in a cage-type design, passive safety and active safety provide two-way protection, making every segment of family travel safe and worry-free.
Smart cabin interaction fully evolves, a personalized AI cabin understands every travel need
A smart cabin warms the entire journey. The iCAR V27 is equipped with the Qualcomm Snapdragon 8295P chip. This OTA deeply refines human-vehicle interaction and scenario ecology to create a more humanized AI partner cabin.
The in-vehicle AI voice large model capability has advanced significantly. It is no longer limited to rigid short-phrase commands, supports life-like fuzzy semantic understanding, and can also issue multiple consecutive commands at once. With one sentence, "I'm a bit cold, turn on the air conditioning, play soothing music, and navigate to a nearby campsite," the system can execute multiple operations simultaneously. Even in underground garages or remote mountainous areas without network coverage, offline voice can still respond smoothly, saying goodbye to interaction failures caused by network lag.
The cabin interface adds a Dynamic Island design, with core content such as navigation information, incoming call reminders, and music playback displayed at the top. There is no need to repeatedly switch screens, and key information can be taken in at a glance. The Scene Master function supports users in customizing travel scenarios. Commute mode, camping mode, and parent-child rest mode can be triggered with one click, linking synchronous adjustments to air conditioning, seats, lighting, and audio. The vehicle-home interconnection ecosystem continues to expand. The vehicle can remotely control smart home devices at home, turning on appliances in advance before travel and preheating the whole house on the way home, achieving seamless connection between the car and life. Diversified interaction experiences make the cabin no longer just a riding space, but also a mobile living cabin adapted to the preferences of the whole family.
Strengthening product strength through continuous evolution
With a tough and square boxy design, an extra-large five-meter-class interior space, and ultra-long-range extended-range power, combined with the all-around upgrades in smart driving, safety, and cabin brought by this OTA, the iCAR V27 perfectly balances rugged off-road attributes, family comfort needs, and cutting-edge intelligent experience. Under real-road testing across multiple road conditions in the All-Scenario Smart Driving Challenge, the vehicle implements every function in real vehicle-use scenarios, proving its hard product strength with solid performance.
The vitality of an intelligent car lies in long-term iteration and staying ever-new with frequent use. Relying on a complete software and hardware architecture, the iCAR V27 continuously taps into the vehicle's potential through ongoing OTA pushes, allowing the first batch of car buyers to always enjoy the latest vehicle experience. Looking across the 200,000-yuan-class SUV market, there are very few models that can standardize rugged styling, extra-large space, fully equipped advanced smart driving, full-domain safety protection, and a whole-home interconnection ecosystem across the entire lineup.
Mountain climbing + games + barbecue + bonfire party, the challenge also has a relaxed vibe
This iCAR V27 All-Scenario Smart Driving Challenge was not only a competition of all-road-condition smart driving testing. Outside the itinerary, mountain climbing at Jiaozi Snow Mountain, fun interactive games, and an outdoor barbecue feast were also arranged. After nightfall, a lively bonfire party started on time. Car enthusiasts gathered joyfully, chatting about vehicle-use experiences and enjoying relaxing time in the mountains and fields. While testing vehicle performance, they also gained relaxed and happy memories.
The functions upgraded in this iCAR V27 update deliver a perfect answer for consumers pursuing all-around travel, balancing off-road, family use, and intelligence. It is understood that in iCAR's planning, this version update of the V27 is only the opening chapter of "always fresh with frequent use and continuous evolution." The brand will always listen to owners' needs and, based on real travel scenarios, refine the smart driving system, upgrade safety protection, and optimize cabin interaction. Continuous upgrades give the vehicle long-lasting vitality.
Summary
In the 200,000-yuan-class SUV market, the iCAR V27 can be called unique in simultaneously offering rugged boxy styling, an extra-large five-meter-class spacious interior, fully equipped advanced smart driving, full-domain safety protection, and an intelligent cabin ecosystem. This Kunming stop of the challenge used Jiaozi Snow Mountain as the examination ground and, through two days and one night of all-scenario real testing, delivered a convincing answer.
Just as the iCAR brand promises—"always fresh with frequent use and continuous evolution"—this OTA is only the starting point. In the future, iCAR will continue to listen to users' voices and constantly refine its products around real travel scenarios, allowing every owner to enjoy the long-term value of the vehicle's continuous growth. Ruggedness is not only in form; intelligence is not merely on the surface. The iCAR V27 is redefining the "new rugged family vehicle" through action.
