On July 1, the Dongfeng Nissan Venucia brand launched the refreshed 2026 Venucia Big V, entering the compact SUV market with an accessible starting price of 69,800 yuan. As a strategic model for the brand, the new car achieves comprehensive upgrades across three major dimensions—design aesthetics, power efficiency, and intelligent connectivity technology—and, through a combined package of limited-time purchase benefits, provides young family users with a “one-step到位” high-quality mobility solution.
Intelligent technology is the core highlight of this upgrade. The entire lineup comes standard with a 12.3-inch dual-screen setup, featuring the built-in Venucia V-Link Nebula intelligent connectivity system, supporting OTA online upgrades, intelligent voice interaction, and remote vehicle control functions. The 260T Tianwang Edition Pro model adds a mobile internet driving recorder and a wireless phone charging module, further strengthening its practical features.
At the brand value level, as a joint-venture self-owned brand under Dongfeng Nissan, Venucia has always positioned itself as a “high-quality national car,” sharing technology resources and the global supply chain system of the Renault-Nissan-Mitsubishi Alliance. The launch of the 2026 Big V is a concentrated manifestation of this philosophy: through technology transfer and configuration upgrades, consumers can enjoy joint-venture-grade quality at a lower threshold.
In terms of pricing strategy, the new car adopts a “one-step到位” model. The starting price of 69,800 yuan is not a simple price war, but is based on deep insight into the needs of family users. Policies such as a limited-time 2,000 yuan deposit offsetting 15,000 yuan and a trade-in subsidy of up to 18,000 yuan essentially reduce the initial pressure of purchasing a car; the lifetime warranty for the powertrain and the 2-year 0-interest financial plan provide users with protection at the level of long-term usage costs. This pricing logic not only avoids the price fluctuations brought by frequent facelifts, but also demonstrates the brand’s full confidence in its product strength.
In the 100,000-yuan-class SUV market, consumers often have to choose between “configuration” or “quality.” The 2026 Venucia Big V provides a new solution to this dilemma through technology democratization and value upgrades: it neither sacrifices the reliability of core components for cost control, nor simplifies intelligent technology configurations in pursuit of profit. As “quality intelligent mobility” becomes a rigid demand, the arrival of this model is timely.
