Have you always felt that joint-venture pure electric vehicles are on the expensive side? But this time, FAW Toyota has brought the threshold directly within reach for many people.

Recently, FAW Toyota gave the bZ series a "down-to-earth" refresh. The bZ3 directly launched a limited-time price, starting as low as 93,800 yuan, with the top trim costing no more than 103,800 yuan. Even the higher-positioned bZ5 has been brought down to 120,800 yuan with the Spring Festival special offer. Plus, if you order within January, you can also enjoy a 4,000 yuan purchase tax subsidy or a variety of flexible financing options, so the threshold has indeed been lowered quite a bit.

The price is solid, but how is the car?

The bZ3 focuses on the concept of a "smart family companion." For driving, it has intelligent driving assistance that combines Momenta and Toyota TSS; for parking, it has memory parking that can remember routes of 3,000 meters and 100 parking spaces; inside, there is a 15.6-inch large screen and an AI voice assistant; and for the safety that family users care about, it also offers a record of zero battery accidents, 8 airbags, and multiple system redundancy backups. It is clear that it wants to become a reliable "first pure electric family car."

On the other side, the bZ5 emphasizes safety and quality under "Toyota standards." It is Toyota's first model developed domestically from the ground up in China, and its safety tests are quite "hardcore" — it has even conducted deep-water escape and high-speed collision tests with real people, all in pursuit of peace of mind.

Overall, this price-cut and refresh of FAW Toyota's two bZ models is clearly a move to quickly open up the pure electric market. For consumers, buying a joint-venture pure electric car with a strong brand, a good safety reputation, and intelligence that has caught up, at a price close to that of domestic cars, is indeed an additional pragmatic choice.

If you are looking at pure electric cars around 100,000 to 150,000 yuan, these two FAW Toyota models that have suddenly become more affordable are worth adding to your list for comparison.