On June 14, on the bustling Chunxi Road in Chengdu, a unique crossover feast was held in full swing.

Wuling Hongguang MINIEV and Yili Ranch joined forces under the theme "Rewarding Life's 'Ten Thousand' Kinds of 'Berry' Goodness" to create a distinctive "Ling" Inspiration "Berry" Goodness limited-time pop-up store, bringing consumers a refreshing and delightful summer carnival and adding a distinctive touch of brilliance to Chengdu's summer.

The "Mouthful of Nuts" customized car features a deep purple as its main color tone, with plump raisin patterns adorning the body, and a giant grape shape on the roof that is particularly eye-catching, perfectly presenting the freshness of grapes and the icy refreshment of ice cream through visual means, making passersby stop to take out their phones and snap photos as keepsakes.

In addition, there were three lightly modified cars on site — the "Yang Di Edition," "Green Grape & Sweet Apricot," and "Red Date Milk" — which likewise attracted much attention with their unique designs. Together with the heavily modified car, they formed a distinctive automotive fashion landscape.

It is worth mentioning that the Hongguang MINIEV four-door version made a stunning appearance at this event. This car not only inherits the Hongguang MINIEV family's DNA of "good looks, easy to drive, easy to park, and cost-effective," but also achieves all-around upgrades in safety, comfort, space, and appearance.

In terms of exterior, the all-new design language makes the vehicle more fashionable and dynamic, and the layout change from three doors to four doors makes it easier for passengers to get in and out. In terms of interior, more comfortable seat materials and more humanized designs have been adopted, enhancing the comfort of driving and riding.

In terms of space, the four-door version provides users with more spacious passenger space and storage space, meeting diverse needs such as family travel.

Upgrades in safety features, such as newly added airbags and more advanced braking systems, provide protection for users' travels. The arrival of the Hongguang MINIEV four-door version undoubtedly brings users a brand-new travel experience and injects new vitality into the trend-modification culture.

In recent years, Hongguang MINIEV has been frequently active in the field of crossover cooperation, demonstrating strong brand vitality.

In 2022, Hongguang MINIEV teamed up with the West Taihu Music Festival to combine the passion of music with the convenient travel of automobiles, creating a unique feast of audiovisual and travel experiences for young people; the cooperation with Shanghai Auntie cleverly integrated tea drink culture with automobile culture, attracting the attention of many young consumers.

In 2023, Hongguang MINIEV cooperated with SMILEYWORLD, and with SMILEYWORLD's iconic smiley face elements, endowed Hongguang MINIEV with more joy and fashionable connotations.

In 2024, cooperations with Capybara Little Yellow Pig, "Eggy Party," and others precisely reached young consumer groups. By integrating popular IP elements into car design and marketing activities, Hongguang MINIEV has become a fashion symbol for young people to express their individuality.

These series of crossover cooperations have all broken out of the framework of traditional promotional models, cleverly integrating products into relaxed and pleasant life scenarios, successfully injecting fashion DNA into the brand, and making Hongguang MINIEV not just a car but a symbol of a lifestyle.

The success of Hongguang MINIEV is no accident. Based on precise insight into user needs and continuous updates and iterations, it firmly sits on the throne of new energy commuter vehicle sales.

As of now, the total sales of the Hongguang MINIEV family have far exceeded 1.6 million units, ranking first in A00-class new energy vehicle sales for 58 consecutive months, with a market share in the segment far ahead of competitors.

Its inherent trend-toy DNA gives it extremely high popularity among young consumers, strongly leading the fashion trend of contemporary young people. Whether on city streets or on social media, Hongguang MINIEV frequently becomes the focus, winning the love and recognition of consumers with its unique charm.

This crossover cooperation between Hongguang MINIEV and Yili Ranch is of profound significance.

As a leader among new energy commuter vehicles, Hongguang MINIEV's cooperation with Yili Ranch, a highly popular ice cream brand among consumers, has enhanced the brand warmth of both parties and allowed Hongguang MINIEV's "trend-toy DNA" to be more fully demonstrated.

For Hongguang MINIEV, leveraging Yili Ranch's extensive influence in the food sector has further expanded market boundaries and attracted the attention of more consumers from different fields; while Yili Ranch, through its cooperation with Hongguang MINIEV, has also injected fashionable and dynamic elements into its own brand, attracting more young consumer groups.

This is undoubtedly a highly creative and wise crossover cooperation. While bringing people icy refreshment and a dual enjoyment of visual and taste sensations in the scorching summer, it also makes the golden signboard of Hongguang MINIEV, the "national divine car," shine even brighter and more dazzling.