Time has come to November, and the biggest hot event in the automotive circle is the ongoing "2025 Guangzhou International Auto Show." At this auto show, major brands have also ushered in a new round of competitive climax.

According to the latest data, in October, SAIC Volkswagen's terminal sales were 92,500 vehicles, a year-on-year increase of 1.3%, among which the proportion of new energy models continued to rise, demonstrating the strong momentum of the "oil and electricity advancing together, oil and electricity equally intelligent" strategy, and taking the lead among joint venture brands in achieving breakthroughs in electrification and intelligent transformation.

At this Guangzhou International Auto Show, SAIC Volkswagen and SAIC Audi also brought their full model lineups, and at the same time released multiple intelligent new products, marking the comprehensive implementation of the "Joint Venture 2.0" strategy results and the brand renewal entering a new stage.

First, looking at the SAIC Volkswagen booth, located in Hall 1.1. At this auto show, SAIC Volkswagen announced that its new energy product series is named ID. ERA, implying "opening a new era of future mobility." At the same time, the ID.ERA concept car was also unveiled at the auto show.

It is understood that this series will launch multiple pure electric, hybrid, and extended-range models in 2026. The first product is also Volkswagen's first 9-series flagship SUV, positioned as a "German full-level flagship SUV," and will be equipped with a generation-leading German extended-range powertrain.

In addition, Volkswagen also collaborated with the "Zootopia 2" IP and specially set up a "Zootopia 2" themed exhibition area at this auto show, unveiling the ID.3 GTX Zootopia 2 Nick custom exhibition car and the ID.4 CROZZ Zootopia 2 Judy custom exhibition car. With lively paintwork and interactive installations, they attracted a large number of family visitors to stop. This cross-dimensional marketing strategy demonstrates Volkswagen brand's determination to transform toward youthfulness and emotional appeal.

Next, looking at the SAIC Audi booth, located in Hall 20.2. At the auto show, the SAIC Audi brand launched and released the Audi E5 Sportback Qin Ding Performance quattro model co-branded with AUDI brand ambassador Zheng Qinwen, with a limited-time exclusive price of 279,900 yuan.

The new car mainly upgraded handling and comfort experience, standardly equipped with air suspension, CDC variable damping shock absorption system, and rear-wheel steering system. It is also equipped with 285-wide "mismatched tires" comparable to supercars and 20-inch wheels, improving the vehicle's driving stability.

In terms of appearance, the new car adopts a wagon body shape and is equipped with the original "Starlight Diamond Light Curtain" design, which is very technological. At the same time, the interior is equipped with the all-new AUDI OS operating system and Qualcomm Snapdragon 8295 chip, and standardly includes BOSE audio, front seat massage, privacy glass, and rear seat heating and other configurations, further enhancing ride comfort.

In terms of power, the new car is equipped with front and rear permanent magnet synchronous dual motors, with a total power of 386kW, accelerating from 0 to 100 km/h in 3.9 seconds, and is equipped with a CATL battery, which can add 380 kilometers of range after 10 minutes of charging.

In addition, SAIC Audi also gave the world premiere of the AUDI E SUV concept car at this auto show. The new car will continue the family design language and deeply integrate China's digital ecosystem innovation achievements, and the mass-production version will officially go on sale in 2026.

Conclusion

Looking back from the node of 2025, SAIC Volkswagen's transformation path has begun to show results. Facing the upcoming 2026, SAIC Volkswagen plans to launch 6 all-new new energy models, and by 2030 cumulatively launch more than 20 new products, fully covering the fuel, pure electric, extended-range, and plug-in hybrid markets. At the same time, SAIC Volkswagen General Manager Tao Hailong emphasized: "The core of Joint Venture 2.0 is the deep integration of 'German quality + Chinese wisdom.' Quality, safety, and service systems remain the core competitiveness of the new automobile era.

At this Guangzhou Auto Show, SAIC Volkswagen, with its dual-brand intelligent product matrix, sends a clear signal to the market: in the wave of electrification and intelligence, joint venture brands can not only uphold integrity and innovate, but also lead industry change with systematic advantages. With the continued implementation of the "Joint Venture 2.0" strategy, SAIC Volkswagen is opening a new era of luxury mobility with full momentum.