On June 1, FAW Toyota was the first to release its May sales results: 68,127 new vehicles sold in the month, a year-on-year increase of 24%, continuing the year-on-year growth momentum of 9.6% in the first quarter and 32% in April. Notably, electrified models accounted for 48% of sales, while high-end models built on the TNGA-K platform and above accounted for 61%. FAW Toyota is maintaining a steady and upward development trajectory.

Reshaping Perception Through Experience: bZ5 Demonstrates New Joint Venture Strength

In May, FAW Toyota held a media test drive event for the all-new bZ5 covering all scenarios, from congested urban roads to highways and winding mountain routes. This pure electric model built on the e-TNGA architecture won widespread acclaim for its precise intelligent driving assistance, comfortable smart cockpit, and excellent chassis tuning. Previously, at the April technology launch event, FAW Toyota visually presented the bZ5's "five-dimensional core values" through scenario-based demonstrations. The presale 130,000-yuan-class long-range version and 160,000-yuan-class L2 assisted driving version attracted market attention with their high cost-effectiveness. This model is not only a concentrated embodiment of FAW Toyota's technical strength but is also regarded as a powerful breakthrough for joint venture brands in the new energy era.

Commitment and Breakthrough Behind 12 Million Vehicles

On May 16, FAW Toyota celebrated the milestone of its 12 millionth vehicle rolling off the line. Behind this milestone is the brand's unwavering commitment over more than two decades: from Corolla to Avalon, from Prius to the bZ series, every product continues the tradition of high resale value. In the first quarter of 2025, the Avalon and Crown Kluger once again led their respective segments with three-year resale values of 53.20% and 61.91%, respectively, confirming their "value wins" product philosophy.

In the service domain, winning the after-sales service satisfaction championship for seven consecutive years and receiving the Toyota Global Service Gold Award ten times demonstrates FAW Toyota's service standard of "professional with vehicles, sincere with people." In the face of industry transformation, the brand responded quickly by launching the IT'STiME2.0 intelligent hybrid technology brand, meeting diverse needs through multiple hybrid systems including THS II and Multi-stage HEV, while enhancing the user experience with Toyota Pilot intelligent driving assistance and Toyota Space smart cabin.

Sincere Rewards, Innovative Marketing

FAW Toyota has always emphasized deep interaction with users. The ongoing "Time Renewal Plan" effectively reduces users' vehicle ownership costs through mechanisms such as vehicle-age-based value-added subsidies. The June 618 promotional campaign includes multiple benefits such as group-buying discounts and car purchase coupons, allowing consumers to enjoy tangible savings.

Stepping Toward an Intelligent Electric Future

From continuously growing sales to reaching 12 million vehicles, from refinement of traditional fuel vehicles to breakthroughs in the new energy sector, FAW Toyota is advancing its transformation with steady steps. While upholding "Toyota standards," it also meets Chinese consumer needs through localized innovation, demonstrating the vibrant vitality of "new joint venture strength." In the future, this brand deeply rooted in the Chinese market will continue to accompany more families toward a better mobility life with high-quality products and services.