On October 23, in Jingdezhen, the millennia-old porcelain capital, Geely held a "birthday launch event" for a car that has been on sale for ten years. The 2027 Boyue was officially launched here: Luxury Edition, Premium Edition, Flagship Edition, plus a Champion Glory Edition specially added for the tenth anniversary, four models in total, with official guide prices of 85,900–106,900 yuan;叠加 limited-time trade-in benefits, the price drops directly to 78,900–99,900 yuan — this price can be enjoyed for purchases made before December 31, 2026.
In fact, there is an open secret in the 100,000-yuan-class family SUV segment: entry-level configurations are often just bare-bones versions, and if you want truly usable features such as a large screen, cameras, and an intelligent cockpit? Please pay more for a higher trim. But the 2027 Boyue starts right from the cheapest Luxury Edition, with six technology features standard across the entire lineup: 540° high-definition panoramic camera, 14.6-inch ultra-clear full screen, Flyme Auto intelligent cockpit, mobile APP remote control, digital Bluetooth key, and intelligent anti-pinch sunroof.
Bringing Huizhou-style architecture onto the front fascia, this facelift's exterior follows a "new Chinese style"路线, and the naming shows cultural ambition: the front face is the "Four Waters Return to the Hall" grille (the layout in Huizhou-style courtyards where rainwater converges inward), paired with "flying eaves and bracket sets" through-type light assembly, and the front bumper also has a "water-reflecting corridor pavilion" decorative strip; the rear switches to the "long scroll flowing rosy clouds" through-type taillight. Four body colors are offered: Star River Silver, Jade Porcelain White, Ink Gray, and Cloisonné Blue, while the interior has three color schemes: Ruyi Orange, Fulu Gray, and Auspicious Beige — choosing Jingdezhen as the launch venue was clearly aimed at this set of Eastern aesthetics.
One detail is worth mentioning: at a time when hidden door handles have almost become a must-have on high trims, the new Boyue insists on traditional-style door handles. Freezing shut in northern winters and being difficult to pry open for rescue after an accident are the most complained-about scenarios for hidden handles, and Geely this time chose practicality first.
Beyond dimensions, what Geely likes to talk about this time is the "usable space ratio": officially, interior space utilization reaches 85.4%, the rear seat cushion length is 525 mm, the whole vehicle has 37 storage spaces, and the trunk is a 585L + 75L dual-layer structure — the upper layer for luggage, the lower layer for odds and ends, and categorized storage is quite friendly for families with children.
Inside the wraparound cockpit, the standard 14.6-inch central control screen is equipped with the Flyme Auto intelligent cockpit system (Geely's official wording is Flyme Auto 2; the Phoenix News original draft wrote 2.5, subject to the official release), and supports the Xingrui AI large model, paired with the newly customized AMAP 850 map. Full-scenario AI voice is claimed to cover 95% of vehicle control scenarios — use your mouth, not your hands, cutting physical operations as much as possible.
Comfort features are listed all at once: front seat heating, ventilation, and massage, steering wheel heating, and 50W wireless fast charging. Steering wheel heating for northern winters and seat ventilation for the south, being able to offer the full set at this price point, is clearly aimed at family-use pain points. Driver assistance is L2-level, and with the standard 540° panoramic camera across the lineup, the pressure of meeting vehicles on narrow roads and side parking can be reduced considerably.
The powertrain continues the combination of a 1.5TD four-cylinder turbocharged engine + 7-speed wet dual-clutch transmission (7DCT), with maximum power of 133 kW (about 181 horsepower), peak torque of 290 N·m, WLTC combined fuel consumption of 6.64 L/100 km, and it can run on 92-octane gasoline. This powertrain has been well proven on multiple models such as the Boyue and Binyue, with a clear family-oriented approach: not fierce, but smooth, fuel-efficient, and cheap to maintain.
The most "engineer-thinking" part of this facelift is that the entire vehicle has switched to the new-generation GEEA 3.0 electronic and electrical architecture. In plain terms: whether the infotainment system is smooth, whether intelligent driving can iterate, and how much room there is for future OTA upgrades all depend on the electronic and electrical architecture as the foundation. An architecture change is not reflected in the specification sheet, but it determines whether this car can "get newer with use" over the next few years, and it is also a key highlight that distinguishes the 2027 model from the current one.
Ten years, 2.45 million vehicles, more than 60 countries
This year marks exactly the tenth anniversary of the Boyue series' launch. As of the end of September, this vehicle family has been sold in more than 60 countries and regions worldwide, with cumulative sales exceeding 2.45 million vehicles — it is a rare "evergreen" in Geely's SUV matrix and one of the benchmarks impossible to ignore in the 100,000-yuan-class family car market.
