On October 25, at the launch event themed "Bring Your Loved Ones, Journey to Mountains and Seas," the first model in M-Hero's all-new X series—the luxury intelligent all-terrain SUV M-Hero X700—was officially launched. Four variants are available: 325KM RWD Pro, 285KM 4WD Max, 285KM 4WD Max+, and 360KM 4WD Ultra, with launch guide prices ranging from 219,800 to 279,800 yuan.
Leveraging Dongfeng's 57 years of professional off-road technology accumulation and deep co-creation with Huawei Qiankun's full-stack intelligence, the M-Hero X700 delivers product strength that is "more off-road than family vehicles, more intelligent than off-roaders," allowing more families to easily enjoy a new intelligent off-road lifestyle.
The new vehicle launch comes with multiple purchase benefits. Customers who place a deposit and lock their order before November 30 can additionally enjoy a 10,000 yuan super renewal gift, with a limited-time renewal price starting from 209,800 yuan. The new vehicle also offers limited-time options discounts of up to 21,000 yuan, a limited-time complimentary technology and comfort package worth 25,000 yuan, as well as ten major purchase gifts including financial benefits, smart benefits, charging benefits, and escort benefits. With multiple benefits stacked, eligible customers can enjoy total benefits worth up to 65,000 yuan. After the launch event, M-Hero held a vehicle handover ceremony for the first batch of customers, responding to customer expectations with full marks in strength and sincerity.
Four verifiers conduct real-world tests to validate the true box product strength through authentic experience
Building on the "Six Looks" criteria and "Seven Full Marks" product propositions proposed at the pre-sale launch—"thrilling to drive, genuinely capable off-road, comfortable, highly intelligent, versatile, and durable"—M-Hero further handed the power of judgment to users at launch by initiating the "True Box, Verified" nationwide verification program. Four verifiers selected through public recruitment and evaluation were invited to test the product strength and value of the million-class true box through real-world driving experiences.
Niangao Mama, a top influencer with tens of millions of followers in the parenting space, evaluated the X700 after experiencing it against the comfort standards of riding in an MPV with children, calling it "a box that has taken comfort to the extreme." The 850L trunk and 56 storage spaces make gear easy to pack and access; the Cloud Sensation Magic Carpet seats with four-way lumbar support and massage functions care for the back; the healthy cabin features dual purification through water negative ions and negative oxygen ions plus skin-friendly eco-friendly materials, balancing air quality and tactile comfort; double-layer soundproof glass creates a quiet environment, and 30-second long-pressure-retention side air curtains provide safety protection; the outdoor adventure extension platform with 220V power supply and a two-meter-long bed facilitates family dining and rest. These details made her feel that "the X700 lives up to every expectation."
Han Lu, a seasoned off-road expert in the automotive circle, examined the chassis, powertrain, and passability to verify whether it can balance urban driving dynamics with outdoor capability. The M-Hero X700 is equipped with the Rock Solid Chassis 2.0 super suspension combining MRC magnetorheological dampers with dual-chamber air suspension, with a response speed of 0.001 seconds and 1,000 dynamic adjustments per second, balancing vibration filtration comfort with cornering stability, leading him to state outright that the handling performance "exceeded my expectations." Front and rear dual motors with 100kW power generation output deliver brisk acceleration and power support at low battery levels. The 328.8mm maximum ground clearance, 800mm maximum wading depth, rear axle mechanical differential lock, and AI all-terrain intelligent off-road system including a one-touch "True AUTO" mode were tested through scenarios including raised platforms, gravel slopes, and cross-axle situations. From city to outdoors, Han Lu concluded that it is "easy to drive in the city, truly capable off-road."
Huasheng Shuo, a top UP host in the digital tech circle, focused on whether the M-Hero X700's intelligence is genuinely useful and whether the outdoor ecosystem is genuinely fun. The new vehicle is equipped with Huawei Qiankun ADS 5 and HarmonyOS Cockpit 6, featuring 27 high-performance sensors including 896-line LiDAR. In commute testing, the number of takeovers required for assisted driving was surprisingly low, and the parking-to-parking 3.0 test achieved fully unmanned operation throughout. The HarmonyOS Cockpit's cloud gaming and audio-visual interaction, Robo travel photography's multi-angle recording, and the "social butterfly tool" Fun Wild Backpack Screen's personalized expression led him to conclude that "smart driving is no gimmick, and the ecosystem is genuinely fun."
Pioneer owner A-Guo approached it from her family's car-buying needs, testing whether the M-Hero X700 can meet different expectations from each family member: her husband focuses on intelligence and chassis, her child cares about space, and she values appearance and interior quality. Chassis comfort, the convenience of assisted driving and automatic parking, and the cost advantages of pure electric commuting led her to summarize her experience with "comfort score, intelligence score, experience score." In her view, the luxury SUV's cabin enjoyment, the performance sports car's handling experience, and the hardcore off-roader's professional capability bring a "one car equals three" premium experience. The M-Hero X700 satisfying the whole family is her Dream Car.
M-Hero × Huawei Qiankun deep co-creation, expanding family travel boundaries with full-stack intelligence
As the first flagship model of the strategic cooperation 2.0 between M-Hero and Huawei Qiankun, the M-Hero X700 is equipped with the most powerful, latest, and most comprehensive Huawei Qiankun full-stack intelligence, integrating top-tier intelligent technology into off-road scenarios, making it the strongest intelligent box in its class. At the launch event, Jin Yugi, Senior Vice President of Huawei and CEO of Yinwang, as a special product recommendation officer, combined with real-world testing at the highest altitude of 4,200 meters in western Sichuan, interpreted the integrated value of professional off-roading and full-stack intelligence from four roles: the family's dedicated driver, the family's considerate assistant, the family's outdoor guide, and the family's travel photography神器.
From urban commuting to outdoor exploration, Huawei Qiankun ADS 5 provides navigation assistance and active safety support; the HarmonyOS Cockpit's Xiaoyi intelligent agent, dual 15.6-inch Huawei smart dual screens, and HUAWEI SOUND deliver rich interaction and audio-visual experiences; the NCA off-road edition extends assisted driving applications to scenarios such as country roads and dirt paths, and the HarmonyOS Cockpit off-road assistant provides route and camping information support; HUAWEI XHUD off-road edition displays differential lock status, body roll angle, and pitch angle information, allowing the driver to monitor vehicle posture in real time. Robo travel photography supports 4 angles and 8 templates, making it easier to record scenery along the way, with one-click video generation to be added via OTA upgrade in the future. Bambu 3D printing further expands the outdoor ecosystem, turning travel memories from images into physical objects.
Four variants each offer distinct value, responding to different families' life aspirations with premium configurations
From urban commuting to roaming mountains and wilderness, from tech experiences to flagship driving, the M-Hero X700 offers different choices across four variants, ensuring every purchase investment corresponds to users' and their families' genuine needs.
The 325KM RWD Pro targets urban users who value long range, intelligence, and comfort. It features a 51.46kWh CATL large battery with CLTC pure electric range of 325km, Huawei Qiankun ADS 5 Pro, a 15.6-inch Huawei smart center screen with HarmonyOS Cockpit 6, as well as full-vehicle seat ventilation, heating, and massage, full-vehicle double-layer soundproof glass, and intelligent fresh air purification, making daily travel both convenient and comfortable.
The 285KM 4WD Max targets users who want both urban commuting and wilderness adventures. It not only has the CATL large battery and Huawei Qiankun full suite but adds dual-motor four-wheel drive, MRC magnetorheological dampers, intelligent e-lock + rear axle mechanical differential lock, all-terrain modes, and other hardcore off-road configurations—comfortable to drive in the city, capable of cutting loose in the wild.
The 285KM 4WD Max+ targets users pursuing cutting-edge intelligence and luxurious travel experiences. It features premium comfort configurations including a zero-gravity passenger seat, intelligent hot/cold box, and dual 15.6-inch Huawei smart dual screens, and upgrades to 896-line dual-path LiDAR, Huawei Qiankun ADS 5 Max, and AI all-terrain recognition and other Huawei Qiankun full-stack technologies, catering to the driver's passion for technology and accompanying family members' comfort needs.
The 360KM 4WD Ultra targets users pursuing a complete flagship driving experience. It features MRC magnetorheological dampers, dual-chamber air suspension, and magic carpet preview in a three-in-one million-class chassis, equipped with the strongest Huawei Qiankun full suite, as well as an 800V high-voltage platform and 68.1kWh CATL large battery with class-leading CLTC pure electric range of 360km, balancing driving dynamics, intelligence, comfort, and outdoor exploration needs. Over 72% of pre-order customers chose the Ultra, reflecting user recognition of this flagship configuration combination.
Premium product experience also requires service assurance. M-Hero CEO Wan Liangyu stated that by 2026, M-Hero's after-sales service network will exceed 200 locations, and by 2027 will exceed 350 locations, achieving full coverage of regions including Tibet and Xinjiang. M-Hero exclusive service stations for self-driving tours will also soon be activated, ensuring users are supported in both daily life and long journeys.
From the four verifiers' real experiences to the four variants' responses to different needs, the M-Hero X700 gives a tangible answer to "genuine, therefore worth it." This outdoor lawn launch event also gave concrete form to the new intelligent off-road lifestyle: children playing freely, family sitting together, the driver's off-road passion and companions' comfort expectations all cared for on the same journey. Off-roading is moving from one person's conquest to a family's protection—bring your loved ones and pack both the everyday warmth before you and the mountains and seas beyond into life. The new intelligent off-road lifestyle—now, set out!
Currently, display vehicles and test-drive vehicles have all arrived at stores, and online and offline ordering channels are fully open. Place your order through the M-Hero APP/mini-program to lock in exclusive benefits first.
